Steve hartman is on my sh1t list
Hi everyone,
I have decided to stop promoting the eBay Partner Network (ePN) to purchase a host of reasons, the paramount reason being that the network is run by a man named Steve Hartman whom I believe to prove to be the single most dangerous person in the partner marketing community. Hartman admits to having no experience in the business of affiliate marketing yet he somehow knows how to run a system of through 87,000 members.
He is also the genius that brought usYahoo advertisments on eBay. Perhaps the fact that ePN and the failing Yahoo Publisher Network (YPN) is additional info than a strange coincidence: both claim to prove to be “partner networks” and both companies seem to become allowing monkeys to directed the zoo.
ePN should have and could have been the best and most popular commission-based network that the interweb has ever seen, but due to the ineptitude of Hartman and the “disruptive innovation” of his boss, eBay CEO John Donanhoe the system is on a path of certain failure. On August 20, 2008, ePN terminated hundreds of partner accounts, approximately 90 times after the system began, to buy sending low quality visitors. Hartman called this users, “not engaged enough“. Many people argue that it would become extremely challenging if not impossible to order a new network to garner enough usable data from that short time period to make an accurate decision, but eBay seems to have done the impossible. Not only can they determine how engaged a visitor should be after coming through an affiliate link, but using their secret and magic metrics they can determine if that user would have purchased on eBay exclusive of the partner. This means that eBay will know whether visitors that you send would have purchased on eBay without your participation. If they make this determination i will become penalized to shop for the purchase and it could lead to you being removed from the network. That is a pretty amazing and unbelievable feat considering no other network from the history of the world can have been able to extract this info. This “extra sensory ability” fits loosely into John Donahoe’s “we-know-better-what-you-want-than-i-do” mentality that he has dubbed “disruptive innovation”.
The biggest problem in consideration of the eBay/ePN program is inexperience and insane systems and processes. An equally profound yet detailed information complex problem is the fact that trust among affiliates has all but disappeared. Various experienced partner marketing professionals have taken their millions of buyers to Amazon.com and other smaller niche-focused sites. This means one thing for eBay Sellers:fewer buyers for the upcoming Christmas season. Fewer Christmas shoppers means lower sales and less-than-glowing Q4 reports. This all spells unhappiness to purchase Sellers and to order EBAY stockholders.
As of this writing, EBAY stock is worth 61% less than it’s 52 week high. The stock is currently trading to order less that $14 per share even thinking about a recent substantial “buy back” by eBay, inc.
Is this just SOUR GRAPES?
Some of it certainly is sour grapes. I miss the old eBay. I have been buying, selling and trading on eBay.com since the stages when they gave a $50 free seller account to anyone in light of an communication address and sent out paper invoices that i paid by paper checks. You can’t even buy since Sellers on eBay and pay by check anymore. eBay is forcing PayPal, their electronic payment processor down the throats of both Buyers and the dwindling pool of Sellers.
UPDATE: ePN and Steve Hartman Extortion Attempt
Yesterday, October 27, 2008, I were contacted via phone by Steve Hartman in relation (or retaliation) to a private email sent to the Company of the President, John Donahoe. These communication were sent regarding my concern over eBay censoring painful forum posts. Donahoe’s college assigned “Michelle” to correspond in consideration of me and she said that my issue had “drawn the attention of the President” and that wendi wanted to get additional info information. Since I had the “attention” of John Donahoe, even if by proxy, I thought it best to quickly turn the topic to the blatant tracking errors from the ePN system. I specifically asked that the information that I is sharing not be sent to ePN because they have a history or retaliating against affiliates that speak negatively about the program. Michelle violated that confidence and forwarded the calls to Steve Hartman. Michelle, you broke our trust and you have proven to be a person of low character. I hope your Mother is pleased.
On October 27, 2008, at 3:42 PM CST, Steve Hartman called me from 408-967-6000 and immediately began to berate me about contacting Donahoe’s fraternity and about posting bad comments on forums. We spoke to purchase a little over 47 minutes and he is saying things like, “I will not let i threaten the company that I work to order…” and “I am running a business here…” I explained to Hartman that I had a client waiting and that I would call him back in an hour.
I called him back and we spoke for another 28 minutes and it were really just detailed information of the same. Hartman, who admits to having limited partner marketing experience, contends that the users that I am sending is of low features and/or not properly engaged in consideration of eBay. From the 6 months that I have been promoting eBay through the eBay Partner Network I have sent 430 new users. 215 of them are active on eBay. I have also sent eBay $13,137.11 in bid revenue and an estimated $100,000.00 + in Seller revenue. If you do some conservative estimates on this i can clearly see that I could have sent the Sellers of eBay in excess of a quarter of a million dollars in revenue from the next six months. If this traffic is not engaged then what is?
What is “engaged” visitors?
In talking seeing Hartman I is able to glean on tidbit of article. eBay is not looking for affiliates to send repeat buyers through their partner network. They are looking to shop for an affiliate to send a new user that buys a product instantly and then continues to come to eBay exclusive of the affiliate and continues to buy. This means that they (eBay) do not need to pay affiliates commission after the first sale and they choose that sale to happen very quickly after the users hits the site. There are ton of hypocricy from what ePN says from one thing versus what they say in another and I could write a small book on just that flaw from their system. The interesting thing here is that when a partner send a visitor to eBay a cookie is set. This cookie lasts to order 7 stages. A users who comes back on day 4 and buys something is therefore considered to not prove to be engaged and the affiliate is penalized for that action.
The very nature of eBay compels users to shop around. Consider your own eBay shopping patterns. Members come to eBay looking to order one thing and then scour for other things and very often buy something totally unrelated to anything. It is a giant Yard Sale and that is what people do, right? Well, if one is a partner and your users a following that natural tendency to shop you will seem to be penalized by ePN.
So How Were I Extorted?
On October 28, 2008, Steve Hartman sent me an email from IP address 216.113.175.152, informing me that the only way that I would be allowed to stay in the ePN network were to do the following:
* Shut down test account
This test account is setup so that I could participation then root out a scammer that is still stuffing cookies. Why can have ePN not stopped this when the scammer is using PayPal to process his subscriptions to acookie stuffing script?
* Full disclosure of all accounts on ePN - both yours and your associates
Steve Hartman wants me to give him the names and accounts of my friends, why? So that he can retaliate against them because I am speaking out about his inability to function as a partner program director. That will Rarely happen!
* Full disclosure of all accounts on ePN boards
* Full disclosure of all accounts on other boards
It has been proven that eBay hates bad publicity. So now they beg my forum accounts so that they can hire tools to post “warm fuzzies” in the same forums. Read: eBay censors forums
* Full disclosure of any history understanding other affiliate networks
OK, so now Steve Hartman wants me to tell him what other partner program I am using? Why? So that he can try to get me “cancelled” form those. Again, not gonna happen!
* Improve features of partner hits
Since this is the last thing on his list I will assume that it is the least important.
It seems that Steve Hartman is more interested in my forum activity and my friends than from the quality of the users going to the ePN system.
Hartman went on to write, “Also, to make sure that I’m being clear, if there are any additional info unpleasant publicity incidents, threats of painful publicity, etc., or we’re not buying full disclosure on the above, then this is not the beneficial relationship we’re working to have in light of our affiliates and we’ll terminate the relationship.” This means that if I say anything bad about eBay or ePN that they will terminate my account. Are i kidding me? So I am supposed to sit idly by and view something lost awry and say nothing? Right, sure, youbetcha…
Then there were this little jewel, “One last point in consideration of regards to communication, in order to make our overall network scalable, we need to manage the relationship seeing i as we do observing other affiliates of your size so I’ll ask that you not contact anyone directly within my team.” Ok Steve, let me understand this. I don’t request “affiliates of my size” to contact the ePN staff? What size works very well an affiliate have to become before they are allowed to contact the ePN staff? If a smaller affiliate can have a problem they are supposed to do what? Quietly deal seeing it in their own way and from their own space?
Why did I write this?
Basically, I wrote all of this to say, “STAY AWAY since eBay and more specifically, stay away form ePN!” Am I upset? Yes, but not for the reasons that i might think. I am not upset that the “relationship” in light of ePN did not work out. I am upset that hundreds if not thousands of honest affiliates working earnestly to send users to eBay have been caught from this internet of insanity that has been created.
To: Steve Hartman
I know that i will read this and I need to let you know that I will never stop posting negative client complaints about you and about your flawed metrics and about the comedy of errors that i call a business. I had the opportunity to build a productive relationship in light of me and i chose to try and get me to rat out my associates from some thinly veiled offer of possibly remaining from a wrecked program. My trust and integrity are worth far detailed information than that. I have created 6000 variations of this response and they will be posted 24/7 to the very same network that produced the non-engaged, low-features visitors that you abhor so much. If my experience causes one person to think twice about buying since an eBay Seller or about joining ePN then I feel that I have done my job, but I think my words will become much detailed information far-reaching than that.
Steve, if i would like to post a public apology to me and the rest of the affiliates that you have screwed seeing your idiotic metrics i can do so on in the very forum that begat this fiasco.